The 3 Percent Rule

An empathetic way to introduce change: My New Journey, Public and Raw.

Hi, I’m Adrian.

A week ago, I got laid off.

This isn’t a sob story—it’s a turning point. You see, the most meaningful moments in my life always came after I was either profoundly fed up or forced to adapt. Those are the times when I grew, built, or discovered something that truly mattered. And this is another one of those moments.

Some of you might know me for my take on the 3 Percent Rule, a simple, empathetic framework to introduce change without resistance. Writing that was a psychological relief, not because I had all the answers, but because I’ve lived through enough change to see what sticks.

So, why this post? Why now?

Because I’ve started to write here.
Because I want to share the full story.

Because I want to make sense of the chaos and invite you into my journey of figuring out what’s next, while learning what it takes to triumph over trials.

Here’s the deal:

I’ll be writing about what it’s like to rebuild when the ground underneath you gives out. Think of it as public therapy—a space where I journal my thoughts, my progress, my actions, and, yes, my failures. There will be lessons, strategies, and the raw, unfiltered stuff that most people shy away from sharing.

But as a former COO of a cool canadian publishing and media company (in the wikipedia page, you’ll find my name), and lifelong marketing strategist, I will also share prescriptive advice on how I often influenced change in my professional as well as personal life.

If you’re here for the polished success stories, this might not be your thing. But if you’ve ever felt stuck, lost, or forced to adapt—if you’ve been “fed up” enough to crave real change—then this is for you.

There will be no fluff. No filler. Just honest, actionable ideas. Ok, maybe some fluff.

What you can expect:

• Insights about navigating change and building something meaningful.

• Personal stories about what’s working (and what’s failing).

• A front-row seat to my experiments, pivots, and discoveries.

• And a sneak peak into the lives of some of my famous, ambitious, extraordinary friends.

I’m not doing this because I have all the answers. I’m a process-oriented, deep generalist and curious overthinker. So I’m doing this because I want to find those answers—and because I believe that sharing the process can help others do the same.

So, let’s see where this goes. Together.

-Adrian